Station Profile - Radio 10FM

Throughout the years Radio 10FM has experienced major changes. Read all on the station's turbulent history...


Jeroen Soer starts with the preparations of the commercial radio station Radio 10. On 4 april 1988 the moment has finally arrived. The presented programmes have officially started. Well-known DJs from the beginning are Ferry Maat, Adam Curry, Daniel Dekker, and Rob van Someren and could be heard daily.


Radio 10 changes its middle of the road format into a golden oldies format. Radio 10 becomes Radio 10 Gold. In this year Radio 10 Gold also starts with test broadcasts of a classical station. The number of positive reactions is overwhelming and shortly after Concert Radio is launched in the Amsterdam concert building. Concert Radio was the first Dutch commercial classical radio station.

1991Logo Radio 10FM

The youth oriented station Power FM is officially launched.


A memorable year. For the first time commercial stations broadcast legally via the air. Radio 10 Gold has a temporal license for the remaining frequencies and can therefore be listened to in the northern part of the country. In December of 1992 the Dutch Ministry grants the stations Radio 10 Gold, Power FM, and Concert Radio the possibility to be distributed via cable.


Radio 10 Gold changes the format of Power FM. It is renamed into Love Radio. This year Radio 10 Gold gains the highest audience numbers among the commercial radio stations in the Netherlands. Things are also going smoothly for Concert Radio. The first edition of the Concert Radio magazine is published by the station itself.


Radio 10 Gold receives a license for 675 kHz medium wave, while in the same year 120,000 copies of the Radio 10 Gold Magazine is published.

  Geluidsfragment   Extract of Radio 10 Gold (1994) on 675 kHz  00:38, 32 kbps, 150 kB (MP3) - courtesy of Herbert Meixner

Radio 10 coverage1996

The Wegener publishing company takes over the entertainment company Arcade. Arcade owned Radio 10 Gold and television broadcaster TMF (The Music Factory).


As of 1 January, after almost ten years, Radio 10 Gold gets an official frequency: 103FM! The classical station Concert Radio is taken over by Silverminds. In order to stress the younger character of the station Radio 10 Gold alters its name into Radio 10 FM.


In februari 2003 Talpa Radio International (the investment company of John de Mol) buys off Radio 10 FM from Wegener NV. Besides Radio 10, Noordzee FM is also a part of Talpa Radio.

In May 2003 it becomes clear that after 15 years of broadcasting, Radio 10FM does not get a new license and will therefore disappear from both the FM and AM bands. At least that is theory. Radio 10FM and other losers have tried to fight the decision in court but lost the case in September. In the meantime Radio 10FM has an agreement with one of the winners to broadcast on 1395 kHz (daytime only).


Radio 10 FM changes its 'bad' frequency of 1395 kHz to the far better 1008 kHz. The station has a very faithful audience and gets an even higher market share than some stations that are nationally on FM.


Despite having 1.3 million listeners, advertisers decide the station is not worthwhile advertising on. In 2007, Radio 10 Gold ends its transmissions on medium wave and only remains on cable and the internet.