Link to Radio Heritage Foundation - radioheritage.net

The Co-operative Global Radio Memories Project



Self Help are Cheaper! Cheaper! Cheaper!
Classic NZ Supermarket Commercials from the 1960s

Opening Self Help store, Lambton Quay

Unidentified man, with celebrities Sir Edmund Hillary and Selwyn Toogood, with give away products of Rinso at the opening week of the Self Help store, Lambton Quay, Wellington. Evening post (Newspaper. 1865-2002) :Photographic negatives and prints of the Evening Post newspaper. Ref: EP/1956/2503-F. Alexander Turnbull Library, Wellington, New Zealand.

If you were growing up in New Zealand in the 1960s, and listened to any commercial radio at all, chances are you will remember the classic slogan "Self Help are Cheaper, Cheaper, Cheaper" for the Self Help chain of grocery stores.

These audio clips were produced for National Distributors Ltd, and are from a 78 rpm recording for radio station 2ZC in Napier, New Zealand. This was donated to us by former announcer & DJ Keith Richardson.



Digital audio © Radio Heritage Foundation, Keith Richardson Collection

Self Help were one of the early supermarket chains in New Zealand.

Opening Self Help store, Nelson

Opening of the Hardy Mall, including Self Help supermarket, in Nelson.
Nelson Photo News No 73 : November 12, 1966

^Top


Radio Heritage Foundation projects and activities connect radio, popular culture, history and heritage.

The charitable trust has been giving a voice to those involved in radio via our website since 2004 and will continue to do so.

We are inclusive of all visitors, regardless of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, or disability and aim to connect people of all ages and cultures who love radio

We welcome a sense of wonder from the joy of listening via radio, and from memories retold for the enjoyment of all generations.

We prefer to use environmentally sustainable goods and services where we can afford to, and we provide free community access worldwide to our collections, published research, preservation and promotion activities in a completely paper-free environment.

© Radio Heritage Foundation 2004 - 2020

Email us

Link to Freeparking