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Lure of the Trail
Programme No. 10: Auckland
NZ Department of Tourist & Publicity, 1939

Posters for early air services to Auckland. Images from pinterest.com

In the late 1930s the New Zealand Department of Tourist and Publicity produced a series of radio programmes to encourage New Zealanders to holiday within New Zealand rather than travelling overseas.

Record

This series, entitled "Lure of the Trail", was produced by Radio Features Ltd and aired on the National Commercial Broadcasting Service stations 1ZB (Auckland), 2ZB (Wellington), 3ZB (Christchurch) and 4ZB (Dunedin).

This episode visits Auckland....

Mission Bay poster title= Auckland postery

Vintage posters of Auckland. Images from pinterest.com

Our narrator visits Rio de Janeiro before returning home to the harbours, suburbs and trams of New Zealand's largest city, Auckland.

Trams in Queen St

Trams in Auckland's Queen Street. Photo Graham Stewart.

Record label

Digital audio © Radio Heritage Foundation

Auckland Harbour 1900s

From the days before radio, a postcard showing Auckland's inner harbour in the 1900s. Image from pinterest.com

GTB ad

"All roads lead to home, and the Government Tourist Bureau knows all the roads"



Record docket

Transfer docket between the ZB stations © Radio Heritage Foundation





These records were found in a library sale in New York by one of our supporters, who donated them by hand during a cruise to New Zealand!



The recordings are 12" 33⅓ rpm records that play from the inside out.







In the 1980s a similar media campaign was run using the catchphrase, "Don't leave town till you've seen the country", a slogan which is still part of the Kiwi vernacular today.

Record packaging

Some of the well-travelled packaging originally use to ship these records around NZ © Radio Heritage Foundation

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