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Lure of the Trail
Programme No. 6: The Glaciers
NZ Department of Tourist & Publicity, 1939

In the late 1930s the New Zealand Department of Tourist and Publicity produced a series of radio programmes to encourage New Zealanders to holiday within New Zealand rather than travelling overseas.

Record

This series, entitled "Lure of the Trail", was produced by Radio Features Ltd and aired on the National Commercial Broadcasting Service stations 1ZB (Auckland), 2ZB (Wellington), 3ZB (Christchurch) and 4ZB (Dunedin).

Red Lion Hotel, Gibson Quay, Hokitika 1940s 360w

Red Lion Hotel, Gibson Quay, Hokitika 1940s. Our intrepid traveller may have taken refereshment here before taking the motor highway south down the West Coast.
© Pinterest

In this episode our intrepid traveller spurns the mountains of the Austrian Tyrol to take the motor highway from Hokitika and travel south to the Franz Josef & Fox glaciers.

Franz Josef Glacier poster Franz Josef Airfield 1938

Vintage Franz Josef travel poster & Painting of Franz Josef Airfield, 1938
© Pinterest

Record label

Digital audio © Radio Heritage Foundation

Fox Glacier

Early photo of Fox Glacier
© Pinterest

GTB ad

"All roads lead to home, and the Government Tourist Bureau knows all the roads"



Record docket

Transfer docket between the ZB stations © Radio Heritage Foundation





These records were found in a library sale in New York by one of our supporters, who donated them by hand during a cruise to New Zealand!



The recordings are 12" 33⅓ rpm records that play from the inside out.







In the 1980s a similar media campaign was run using the catchphrase, "Don't leave town till you've seen the country", a slogan which is still part of the Kiwi vernacular today.

Record packaging

Some of the well-travelled packaging originally use to ship these records around NZ © Radio Heritage Foundation

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