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Lure of the Trail
Programme No. 7: Christchurch
NZ Department of Tourist & Publicity, 1939
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Early Christchurch tourism poster © Pinterest
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In the late 1930s the New Zealand Department of Tourist and Publicity produced a series
of radio programmes to encourage New Zealanders to holiday within New Zealand rather
than travelling overseas.
This series, entitled "Lure of the Trail", was produced by Radio Features Ltd and aired
on the National Commercial Broadcasting Service stations 1ZB (Auckland), 2ZB (Wellington),
3ZB (Christchurch) and 4ZB (Dunedin).
 132h.jpg "Record label")
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Digital audio © Radio Heritage Foundation
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Early Christchurch tourism poster © Pinterest
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In this episode the narrator compares various famous locations in England to
their equivalents in Christchurch, New Zealand.
The river Avon in Stratford-upon-Avon is compared to the river Avon that
runs through the centre of Christchurch and so on.
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"All roads lead to home, and the Government Tourist Bureau knows all the roads"
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 360h.jpg "Record docket")
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Transfer docket between the ZB stations © Radio Heritage Foundation
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These records were found in a library sale in New York by one of our supporters, who
donated them by hand during a cruise to New Zealand!
The recordings are 12" 33⅓ rpm records that play from the inside out.
In the 1980s a similar media campaign was run using the catchphrase, "Don't leave town till you've seen the country", a slogan which is still
part of the Kiwi vernacular today.
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Some of the well-travelled packaging originally use to ship these records around NZ © Radio Heritage Foundation
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.jpg','','resizable=yes,scrollbars=yes,width=500,top=20,left=100') "Record")
.jpg','','resizable=yes,scrollbars=yes,width=500,top=20,left=100') "Record label")
 "GTB ad")
.jpg','','resizable=yes,scrollbars=yes,width=500,top=20,left=100') "Record docket")
 "Record packaging")
