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Lure of the Trail
Programme No. 11: Lake Waikaremoana
NZ Department of Tourist & Publicity, 1939

1930s Lake Waikaremoana Travel Poster
(New Zealand. Tourism Department. [New Zealand Government Tourist Department] :Lake Waikaremoana, New Zealand. "The sea of rippling waters". [ca 1930].. Ref: Eph-A-TOURISM-Waikaremoana-ca1930-02. Alexander Turnbull Library, Wellington, New Zealand. /records/23196122)

In the late 1930s the New Zealand Department of Tourist and Publicity produced a series of radio programmes to encourage New Zealanders to holiday within New Zealand rather than travelling overseas.


This series, entitled "Lure of the Trail", was produced by Radio Features Ltd and aired on the National Commercial Broadcasting Service stations 1ZB (Auckland), 2ZB (Wellington), 3ZB (Christchurch) and 4ZB (Dunedin).

This episode visits Lake Waikaremoana, The Sea of Rippling Waters....

1930s Lake Waikaremoana Travel Poster
(New Zealand. Tourism Department. Bridgman, George Frederick Thomas, 1897?-1966 :Lake Waikaremoana, New Zealand. "The sea of rippling waters". [New Zealand Government Tourist Department, ca 1930].. Ref: Eph-A-TOURISM-Waikaremoana-ca1930-01. Alexander Turnbull Library, Wellington, New Zealand. /records/22754651)

Our narrator visits Lake Geneva in Switzerland before returning home to Lake Waikaremoana in the North Island of New Zealand.

Record label

Digital audio © Radio Heritage Foundation

Lake Waikaremoana guide cover

Lake Waikaremoana is still a popular hiking/tramping destination today. Image from on Pinterest

GTB ad

"All roads lead to home, and the Government Tourist Bureau knows all the roads"

Record docket

Transfer docket between the ZB stations © Radio Heritage Foundation

These records were found in a library sale in New York by one of our supporters, who donated them by hand during a cruise to New Zealand!

The recordings are 12" 33⅓ rpm records that play from the inside out.

In the 1980s a similar media campaign was run using the catchphrase, "Don't leave town till you've seen the country", a slogan which is still part of the Kiwi vernacular today.

Record packaging

Some of the well-travelled packaging originally use to ship these records around NZ © Radio Heritage Foundation


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