LocalRadio.Choice

LocalRadio.Choice : Key Radio Facts

Key Facts

The Big Kiwi Radio Dial

  • $200m+ radio advertising spend*
  • 479,900 ‘Other’ cumulative commercial radio listeners each week**
  • 13.1% of Auckland radio market listeners listen to ‘Other’ commercial radio stations**
  • 13.6% of Wellington radio market listeners listen to ‘Other’ commercial radio stations**
  • 10.5% of Northland radio market listeners listen to ‘Other’ commercial radio stations**

The Independent Local Radio Dial

  • Where hundreds of thousands of local listeners listen each week
  • Across the country
  • In large metro markets like Auckland
  • In provincial centers like Napier
  • In popular resort areas like Whitianga
  • Offering real listener Choice

LocalRadio.Choice

  • 14 independently owned and operated radio brands***
  • In large metro markets like Auckland
  • In provincial centers like Napier
  • In popular resort areas like Whitianga
  • Reaching 464,748 potential listeners****
  • Offering real listener Choice.


Get in on the secret today and make a smart local buy... limited packages are available and you’re supporting local radio, local listeners and a local non-profit organization... and you’re including your message in a truly local media mix.




*The Top 200 Advertisers [Nielsen Research] year ended December 31 2010 in Ad Media’s Agencies & Clients [The Credentials Book] 2011
**Total number of different listeners to commercial radio stations each week across all radio markets in New Zealand [based on latest available radio surveys conducted by Research International] and individual rating survey results of share of commercial radio listening in this market
***Participating radio brands at September 20 2011
****Estimated total potential audience for participating radio brands based on 2006 Census data includes seasonal summer quarter audiences for resort area stations.




© Radio Heritage Foundation 2011