LocalRadio.Choice

LocalRadio.Choice : Brand : Mountainside FM

Radio Market Auckland

Brand Mountainside FM
Frequency 88.3 FM Mt Wellington North
107.3 FM Panmure Basin
Suburban Market* Auckland City:
88.3 FM
Core: Mt Wellington North, Ferndale, Hamlin
107.3 FM
Core: Panmure Basin, Tamaki, Mt Wellington South
Combined Surrounding Area:
Core: Glen Innes East, Glen Innes West
Core Postal Code 1072
Population** 88.3 FM
Core: 15,825
107.3 FM
Core: 12,471
Combined Surrounding Area
13,206
Total: 41,502
Share of Auckland City: 10.2%
Format Adult Standards of the 1950ís - 1970ís, 50+ audience skew - 24h continuous service
Website www.mountainsidefm.co.nz
Availability 24 hours daily Mon-Sat, 13 hours Sundays
Sponsorship
Advertising Run-of-Station
Website
Advertising Spot 30 sec
Minimum Package x 157 7 day schedule $534 + GST
Station Sponsorship 30 sec
Minimum Package x 2041 90 day schedule $3470 + GST


Market Thumbnail Data***88.3 FM107.3 FMAuckland City

Median Total Household Income $55,400 $58,200 $66,100
Average Persons per Household 2.6 2.3 2.7
Housing Ownership 34% 42% 38%
Years in Residence Under 5 64% 60% 57%
  Over 5 36% 40% 43%
Age Under 10 13% 10% 12%
  Teens 9% 7% 13%
  20ís 21% 18% 18%
  30ís 21% 18% 17%
  40ís 13% 12% 15%
  50+ 23% 36% 24%
 
Ethnicity European 38% 53% 50%
  Asian 33% 19% 22%
  Pacific 14% 10% 12%
  Maori 9% 10% 7%
  Other 7% 9% 9%
 Surrounding Area
Estimated Households: 6085 5422 3773
Estimated Household Income: $337.1m $315.5m $184.1m
Average Yearly Income Per Person:$21,300 $25,300 $13,940
Total Households:15,280
Total Estimated Household Income:$836.7m

* Indicative core coverage.
** Population coverage derived from 2006 Census.
*** Data indicative of core coverage area [88.3 FM: Mt Wellington North, 107.3 FM: Panmure Basin, Surrounding Area: Glen Innes West] derived from 2006 Census.




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