LocalRadio.Choice : Brand : Mountainside FM
| Radio Market |
Auckland
|
|
| Brand |
Mountainside FM
|
| Frequency |
88.3 FM Mt Wellington North
107.3 FM Panmure Basin
|
| Suburban Market* |
Auckland City:
88.3 FM
Core: Mt Wellington North, Ferndale, Hamlin
107.3 FM
Core: Panmure Basin, Tamaki, Mt Wellington South
Combined Surrounding Area:
Core: Glen Innes East, Glen Innes West
|
| Core Postal Code |
1072
|
| Population** |
88.3 FM
Core: 15,825
107.3 FM
Core: 12,471
Combined Surrounding Area
13,206
Total: 41,502
Share of Auckland City: 10.2%
|
| Format |
Adult Standards of the 1950’s - 1970’s, 50+ audience skew - 24h continuous service
|
| Website |
www.mountainsidefm.co.nz
|
| Availability |
24 hours daily Mon-Sat, 13 hours Sundays
Sponsorship
Advertising Run-of-Station
Website
|
|
Advertising Spot 30 sec
|
|
Minimum Package x 157
|
7 day schedule $534 + GST
|
|
Station Sponsorship 30 sec
|
|
Minimum Package x 2041
|
90 day schedule $3470 + GST
|
|
| Market Thumbnail Data*** | 88.3 FM | 107.3 FM | Auckland City |
|
| Median Total Household Income | $55,400 | $58,200 | $66,100 |
| Average Persons per Household | 2.6 | 2.3 | 2.7 |
| Housing Ownership | 34% | 42% | 38% |
| Years in Residence | Under 5 | 64% | 60% | 57% |
| | Over 5 | 36% | 40% | 43% |
| Age | Under 10 | 13% | 10% | 12% |
| | Teens | 9% | 7% | 13% |
| | 20’s | 21% | 18% | 18% |
| | 30’s | 21% | 18% | 17% |
| | 40’s | 13% | 12% | 15% |
| | 50+ | 23% | 36% | 24% |
| |
| Ethnicity | European | 38% | 53% | 50% |
| | Asian | 33% | 19% | 22% |
| | Pacific | 14% | 10% | 12% |
| | Maori | 9% | 10% | 7% |
| | Other | 7% | 9% | 9% |
| | Surrounding Area |
| Estimated Households: | 6085 | 5422 | 3773 |
| Estimated Household Income: | $337.1m | $315.5m | $184.1m |
| Average Yearly Income Per Person: | $21,300 | $25,300 | $13,940 |
| Total Households: | 15,280 |
Total Estimated Household Income: | $836.7m |
|
|
* Indicative core coverage.
** Population coverage derived from 2006 Census.
*** Data indicative of core coverage area [88.3 FM: Mt Wellington North, 107.3 FM: Panmure Basin, Surrounding Area: Glen Innes West]
derived from 2006 Census.
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