LocalRadio.Choice

LocalRadio.Choice : Brand : Magic Music FM

Radio Market Northland

Brand Magic Music FM
Frequency 88.3 FM/107.1 FM + global streaming
Urban Market* 88.3 FM
Core: Opouteke-Tanekaha
Surrounding Area: 3km
107.1 FM
Core: Whangarei Central, Vinetown, Riverside
Surrounding Area: 3km
Postal Code 88.3 FM: 0176
107.1 FM: 0110
Population** 88.3 FM
Core: 4,485
Surrounding Area: 8,754
Total: 13,239
107.1 FM
Core: 2,631
Surrounding Area: 3,946
Total: 6,577
Combined Total: 19,816
Format Classic Gold/Easy Listening/Country Standards of the 50ís, 60ís, 70ís and 80ís
Specialist music shows week nights include Smooth Jazz, Country
24h continuous service
Website www.magicmusicfm.co.nz
Availability 168 hours weekly
Sponsorship
Advertising Spots Run-of-Station
Website
Advertising Spot 30 sec
Minimum Package x 168 7 day schedule: $436 + GST
Station Sponsorship 30 sec
Minimum Package x 2184 90 day schedule: $2808 + GST


Market Thumbnail Data***88.3 FM107.1 FMWhangarei District

Median Total Household Income $59,300 $52,000 $43,900
Average Persons per Household 3.0 1.9 2.6
Housing Ownership 57% 28% 53%
Years in Residence Under 5 50% 60% 51%
  Over 5 50% 40% 49%
Age Under 10 16% 7% 14%
  Teens 19% 9% 16%
  20ís 8% 17% 9%
  30ís 14% 12% 13%
  40ís 18% 20% 15%
  50+ 25% 34% 33%
 
Median Age   35.0 42.0 38.0
 
Ethnicity European 66% 64% 63%
  Maori 18% 20% 22%
  Other 14% 11% 11%
  Asian 1% 9% 2%
  Pacific 1% 1% 2%
 
Estimated Households 4413 3461 Total: 7874
Estimated Gross Income $261.7m $180.0m Total: $441.7m
Average Yearly Income Per Person$19,766 $27,368

* Indicative core coverage.
** Population coverage derived from 2006 Census.
*** Data indicative of core coverage area 88.3 FM [Opouteke-Tanekaha] and 107.1 [Whangarei Central] derived from 2006 Census.




© Radio Heritage Foundation 2011