LocalRadio.Choice

LocalRadio.Choice : Brand : Instrumental FM

Radio Market HB East Coast

Brand Instrumental FM
Frequency 87.6 FM & 107.4 FM
Suburban Market* 107.4 FM
Core: Onekawa Central, Onekawa West, Onekawa South
Surrounding Area: within 3km
Core Postal Code 4110
Population** Core: 5,724 Surrounding Area: +100%
Total: 11,448
Suburban Market* 87.6 FM
Core: Bluff Hill, Hospital Hill, Nelson Park
Surrounding Area: within 3km
Core Postal Code 4110
Population** Core: 7,848 Surrounding Area + 100%
Total: 15,696
Combined Core: 13,572 Surrounding Area + 100%
Total: 27,144
Share of Napier City 49%
Format Easy listening popular orchestral and Instrumental and jazz music; 50+ age skew. 24h continuous service
Website Currently not available
Availability 168 hours weekly
Sponsorship
Limited Advertising Spots Run-of-Station
Advertising Spot 30 sec
Minimum Package x 168
7 day schedule: $260 + GST
Station Sponsorship 30 sec
Minimum Package x 2168
90 day schedule: $1703 + GST


Market Thumbnail Data***Instrumental FMNapier City
  107.4 87.6  

Median Total Household Income $37,000 $57,900 $51,400
Average Persons per Household 2.3 2.4 2.5
Housing Ownership 64% 45% 53%
Years in Residence Under 5 47% 54% 53%
  Over 5 53% 46% 47%
Age Under 10 11% 9% 14%
  Teens 12% 16% 15%
  20ís 9% 13% 11%
  30ís 12% 13% 13%
  40ís 14% 18% 15%
  50+ 42% 30% 34%
Ethnicity European 70% 75% 66%
  Other 13% 14% 13%
  Maori 11% 9% 16%
  Asian 4% 2% 2%
  Pacific 2% 1% 2%
Estimated Households: 4977 6540  
Estimated Household Income: $184.1m$378.7m  
Average Yearly Income Per Person:$16,084$24,127  
Combined:
Total Households 11,517    
Total Gross Income $562.8 million  
Average Yearly Income Per Person:$20,748   

* Indicative core coverage.
** Population coverage derived from 2006 Census.
*** Data indicative of core coverage area 106.9 [Onekawa Central] and 87.6 [Bluff Hill] derived from 2006 Census.




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