LocalRadio.Choice : Brand : Hutt FM
| Radio Market |
Wellington
|
|
| Brand |
Hutt FM
|
| Frequency |
106.1 FM
|
| Urban Market* |
Core: Lower Hutt City
Surrounding Area: within 10km
|
| Core Postal Code |
5011
|
| Population** |
Core: 97,701 Surrounding Area: +50%
Total: 146,551
Share of Wellington Region: 32.7%
|
| Format |
Local music, news & information, features and ethnic language programs, 55+ age skew.
24h continuous service includes 60% rebroadcast of BBC non-commercial schedule
|
| Website |
www.huttradio.co.nz
|
| Availability |
74 hours weekly
Station and/or Program Sponsorship
Limited Advertising Spots Run-of-Station
Website
|
Advertising Spot 30 sec
Minimum Package x 74
|
7 day schedule: $598 + GST
|
Station Sponsorship 30 sec
Minimum Package x 962
|
90 day schedule: $3886 + GST
|
|
| Market Thumbnail Data*** | Hutt FM | New Zealand Profile |
|
| Median Total Household Income | $56,700 | $51,400 |
| Average Persons per Household | 2.7 | 2.7 |
| Housing Ownership | 53% | 51% |
| Years in Residence | Under 5 | 49% | 54% |
| | Over 5 | 51% | 46% |
| Age | Under 10 | 15% | 14% |
| | Teens | 15% | 15% |
| | 20’s | 12% | 13% |
| | 30’s | 15% | 14% |
| | 40’s | 15% | 15% |
| | 50+ | 27% | 29% |
| Ethnicity | European | 58% | 61% |
| | Maori | 15% | 13% |
| | Other | 10% | 11% |
| | Pacific | 9% | 6% |
| | Asian | 8% | 8% |
| Estimated Households: | 54,278 | |
| Estimated Household Income: | $3077.5m | |
| Average Yearly Income Per Person: | $21,000 | |
|
|
* Indicative core coverage. Higher power from Mt Kaukau planned.
** Population coverage derived from 2006 Census.
*** Data indicative of core coverage area [Lower Hutt City] derived from 2006 Census.
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