LocalRadio.Choice

LocalRadio.Choice : Brand : Hutt FM

Radio Market Wellington

Brand Hutt FM
Frequency 106.1 FM
Urban Market* Core: Lower Hutt City
Surrounding Area: within 10km
Core Postal Code 5011
Population** Core: 97,701 Surrounding Area: +50%
Total: 146,551
Share of Wellington Region: 32.7%
Format Local music, news & information, features and ethnic language programs, 55+ age skew. 24h continuous service includes 60% rebroadcast of BBC non-commercial schedule
Website www.huttradio.co.nz
Availability 74 hours weekly
Station and/or Program Sponsorship
Limited Advertising Spots Run-of-Station
Website
Advertising Spot 30 sec
Minimum Package x 74
7 day schedule: $598 + GST
Station Sponsorship 30 sec
Minimum Package x 962
90 day schedule: $3886 + GST


Market Thumbnail Data***Hutt FMNew Zealand Profile

Median Total Household Income $56,700 $51,400
Average Persons per Household 2.7 2.7
Housing Ownership 53% 51%
Years in Residence Under 5 49% 54%
  Over 5 51% 46%
Age Under 10 15% 14%
  Teens 15% 15%
  20ís 12% 13%
  30ís 15% 14%
  40ís 15% 15%
  50+ 27% 29%
Ethnicity European 58% 61%
  Maori 15% 13%
  Other 10% 11%
  Pacific 9% 6%
  Asian 8% 8%
Estimated Households: 54,278  
Estimated Household Income: $3077.5m  
Average Yearly Income Per Person:$21,000  

* Indicative core coverage. Higher power from Mt Kaukau planned.
** Population coverage derived from 2006 Census.
*** Data indicative of core coverage area [Lower Hutt City] derived from 2006 Census.




© Radio Heritage Foundation 2011