LocalRadio.Choice

LocalRadio.Choice : Brand : Heads FM

Radio Market Northland

Brand Heads FM
Frequency 106.4 FM + global streaming
Lifestyle & Summer Vacation* Core: Cape Rodney, Mangawhai, Mangawhai Heads
Surrounding Area: partial Rodney and Kaipara Districts
Core Postal Code 0975
Population** Core: 7,890
Surrounding Area: 8,503
Total: 16,443
Summer Quarter +100%
Estimated Summer Total: 32,886
Format Classic Rock/Hits, specialist music shows, Blues/Jazz midnight-6am. 24h continuous service
Website www.headsfm.co.nz
Availability 168 hours weekly
Sponsorship
Advertising Spots Run-of-Station
All packages include bonus inclusion on Smooth Jazz 88.1 FM
Advertising Spot 30 sec
Minimum Package x 168
7 day schedule: $425 + GST
Summer Quarter $783 + GST
Station Sponsorship 30 sec
Minimum Package x 2184
90 day schedule: $2721 + GST
Summer Quarter $5032 + GST


Market Thumbnail Data***Heads FMNZ

Median Total Household Income $56,800 $51,400
Average Persons per Household 2.6 2.7
Housing Ownership 55% 51%
Years in Residence Under 5 56% 54%
  Over 5 44% 46%
Age Under 10 14% 14%
  Teens 15% 15%
  20ís 8% 13%
  30ís 14% 14%
  40ís 16% 15%
  50+ 33% 29%
Median Age   39.0 35.0
Ethnicity European 75% 61%
  Other 12% 11%
  Maori 8% 13%
  Asian 3% 8%
  Pacific 2% 6%
Estimated Households: 6324  
Estimated Household Income: $359.2m  
Average Yearly Income Per Person:$21,845  

* Indicative core coverage.
** Population coverage derived from 2006 Census.
*** Data indicative of core coverage area [Rodney District] derived from 2006 Census.




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