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New Zealand Regional Radio Markets

LocalRadio.Choice
Regional Radio Markets
 
RankPopulation*LocalRadio.Choice MarketSurvey Market#TRB Radio Market#

011488000AucklandAucklandAuckland
 33.62% market share 
02604900CanterburyChristchurchChristchurch
 13.66% market shareGreymouth/Westport
Ashburton/Mid Canterbury
Timaru/South Canterbury
03489100WellingtonWellingtonWellington
 11.05% market shareMasterton/Wairarapa
Kapiti/Horowhenua
04416600WaikatoWaikatoHamilton
 9.41% market shareCoromandel
Tokoroa
Taumarunui/King Country
05343100Central NorthManawatuPalmerston North
 7.75% market shareWanganui
Levin
 TaranakiNew Plymouth
Hawera
06302700Southern LakesOtagoDunedin
 6.84% market shareOamaru-Waitaki
Alexandra
Queenstown
 SouthlandInvercargill
07279600BOP LakesBay of PlentyTauranga
 6.31% market shareWhakatane
 RotoruaRotorua
Taupo
08202200HB East CoastHawkes BayNapier
 4.56% market shareGisborne
Wairoa
09159100NorthlandNorthlandWhangarei
 3.59% market share 
10139600NelsonNelsonNelson
 3.15% market shareBlenheim/Marlborough
Kaikoura
Picton
* 2011 medium population estimate for regional council areas broadly inclusive of current TRB radio markets as shown for information purposes only.
# Included for information purposes only.
Localradio.Choice chooses to use these 10 clearly defined regional radio markets because census and other data of interest to advertisers and sponsors are specifically available for each region and specific suburban and smaller market areas.


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